When talking about the use of social media as a marketing tool for Business, generally it is only the big names like Facebook and Twitter that catch the spotlight. The reasons are obvious. They are the most popular social networking platforms using a fan following running into millions. However, there are several more lesser-known social platforms which do equally well to market your company in the online market. Instagram is one to name. Instagram offers you a simple way to not only grow your business but also to reach your targeted audience. This report discusses why your company should leverage Instagram as an advertising tool.
The Business-Like Feel
In comparison Facebook and Twitter are inclined to be more private. Instagram has a company feel to it. This is where 70 percent of the world’s leading brands perform. It means some serious organization. A survey revealed that Instagram users often share, like and comment on new postings a lot more frequently than that observed on other social networking sites.
The ability to share experiences and stories visually through visual Content is also an element that has been adding users to the social website. Consumers prefer visual content since it is simpler to read, understand and discuss instead of having to sift through pages and pages of articles. On Instagram, you are able to post top quality photographs and videos which are authentic to your company. You can use such visual content to tell the story of Your Company and to create a personality for your company. You may use it to showcase what happens behind the scenes adding transparency to your company.
With Instagram, you do not only have an opportunity to upload first videos and photos, but also edit them to make them relevant to your company. The filters enable you to bring the outcomes you need by playing with colours, vignettes and instagram profile viewer. All this will help establish a strong brand appeal for your company without actually costing you much. When you think about Instagram and the visual material it works with, the First thing comes to mind is that it is most suitable for product-based companies. They could possibly put up photos of the goods they are selling or product demonstration videos.
The use of Instagram is not restricted to a certain business. Merchandise and service-based companies can use this social networking platform alike. How you use it depends heavily on your creative capability. Most importantly, it is an enjoyable way to begin promoting your company. You can Use user-generated content to your benefit, monitor your analytics and drive a growing number of visitors to your business.